strategy papers | articles about us
our clients | our team | contact us
buy stuff | cool audio | book 'em
our picture gallery | New Walter Sabo Video

Our Clients

Since 1984, Sabo Media has built strong partnerships with the premier entertainment and management companies in the world. They include: RKO General, Bonneville Broadcasting, Millenium Broadcast Partners, Press Communications, Fred Silverman Productions, The Wireless Group of England, EM Warburg Pincus, Infinity, American Radio Systems, Paxson Communications, Clear Channel Communications, Gannett and other prestigious firms.

A few of our current partnerships include:

SIRIUS SATELLITE RADIO.
CEO Mel Karmazin demands the best and gets the best employees and consultants in broadcasting. Sabo Media assists in the creation of cutting edge, premium programming for its 135 channels of audio entertainment. Sirius delivers pay-for audio services. 65 channels of music, one for every taste, and 40 channels of talk. Sabo Media is building subscription driving programming and marketing concepts to make Sirius the number 1 satellite radio company. Howard Stern is now exclusively on Sirius. Other content initiatives include the only all-Elvis station in America, BBC's Radio One hit music station brought to the US for the first time, and numerous top talk shows including hosts Alex Bennett and Lynn Samuels. Sabo Media helps develop talent for Sirius, gives it a signature sound and top production values.

ADVANCE PUBLICATIONS: PARADE MAGAZINE.
PARADE is the most read publication in the English Language. You enjoy it every Sunday in your newspaper. PARADE and SABO media work together to distribute PARADE's factual and exclusive stories to radio stations throughout the world. See our work at www.paraderadiofax.com. We build dynamic affiliations between local stations and the magazine's newspaper partners to give each exposure to new audiences. Chairman Walter Anderson initiated this dynamic project. PARADE's COO Randy Siegel is responsible for the innovative leadership that guides this cutting edge venture on a daily basis.

STANDARD BROADCASTING OF CANADA.
With the recent acquisition of Telemedia, Standard Broadcasting is the largest radio company in Canada and the third largest in the world. Standard owns CJAD Montreal, the number one AM Talk station in North America often claiming a 35 share of audience in morning drive. CFRB Toronto is Canada's first talk station and the prime source of talk entertainment in the nation's largest city. The company is owned and operated by the visionary Slaight family. Gary Slaight the CEO is a client who demands the best from co-workers and consultants. Let's put it this way, if a company consults for Standard, excellence is assumed.

NEW JERSEY 101.5 FM.
This revolutionary station was the first in America to adopt a 24-hour a day, seven day a week format of talk programming aimed at 25-44 year old adults on FM. Prior to 1990, all talk stations appealed primarily to adults over 55. They were on AM. Sabo Media invented a format and marketing plan for the station. Now, the station now has 923,000 weekly listeners, which would makes it the most listened to FM talk station in the world. (Yes, more than any station in Los Angeles or New York City.) Talk is a more profitable format than music because it can super-serve advertisers with a wide range of promotional support. The talk audience is comfortable with a high number of commercials per hour. Owned by Millenium Broadcasting, lead by Charles Banta, New Jersey 101.5 is entering its second decade of profitability and association with Sabo Media.

APOLLO MANAGEMENT.
Apollo is a leading investment organization with positions in Vail Resorts, Breckenridge, AMC Theatres and many other family oriented entertainment showcases. Sabo Media works with the Apollo team to create new, innovative means of attracting and holding family entertainment revenues.

PENGUIN/PUTNAM PUBLISHERS.
Under the leaderships of marketing visionary Rick Pascocello, Sabo Media helps get their book titles into the on-air content of top radio stations throughout America. Sabo Media uses its proprietary system called THE REF, Radio Effectiveness Factors to determine which radio stations and personalities actually move product off the shelf for advertisers. The result is major sales improvements for the books sold through our system.

THE TRUTH ABOUT CONSULTANTS.
Many of our clients remain confidential for competitive reasons. We retain our clients for an average of eight years because this is viewed as a partnership. We also do something that is not always safe, we tell our clients the candid truth. It would be easier to tell clients what they want to hear. Our clients appreciate our candor. They save time and money from our quick, accurate appraisals of situations and opportunities.