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CNBC ratings
By: Walter Sabo
Friends... Here is a press release from CNBC "Boasting" of their ratings success. These are numbers that would spell disaster for most radio stations. Compare these numbers with your cumulative. Let's hear no more from the sales department. Not another Word!
CNBC'S "BUSINESS DAY" ACHIEVES RECORD QUARTERLY VIEWERSHIP. ALL CNBC BUSINESS DAY PROGRAMMING POSTS INCREASES, WITH "BUSINESS CENTER" SCORING FIRST-EVER QUARTERLY VICTORY OVER CNN'S "MONEYLINE" FORT LEE, N.J., March 28, 2000-
CNBC, the global leader in business news, posted record audience levels for Business Day viewing (M-F, 5 a.m.-7:30 p.m., ET) for the just-completed First Quarter 2000. According to Nielsen Media Research, CNBC's Business Day averaged a 0.5/375,000 households and delivered 156,000 A25-54-marking increases of 28% in HH and 41% in the key A25-54 demographic, as compared to First Quarter 1999. CNBC advanced its lead over CNN during Business Day hours for the sixth month in a row, outdelivering CNN by 24% in HH for First Quarter '00. Compared to CNBC's unprecedented Business Day growth during First Quarter '00, CNN averaged a 0.4/303,000 HH and 117,000 A25-54 from 5 a.m.-7:30 p.m.(ET), decreases of 39% in HH and 13% in A25-54, as compared to First Quarter '99. Every CNBC Business Day program experienced time period increases during First Quarter '00, including "Today's Business" (M-F, 6-7 a.m., ET) which lead the way with increases of 84% in HH and 94% in A25-54. "Squawk Box" (M-F, 7-10 a.m., ET) achieved increases of 48% in HH and 42% in A25-54, while "Business Center" also continued its steady growth, garnering increases of 23% in HH and 42% in A25-54. "Business Center" also scored its first quarterly victory over CNN's "Moneyline" since expanding to a full hour on June 21, 1999. "Business Center" outdelivered "Moneyline" by 5% in HH and 41% in A25-54, averaging a 0.4/287,000 HH and 162,000 A25-54, as compared to "Moneyline's 0.4/273,000 HH and 131,000 A25-54. Nielsen's audience universe is limited to "in-home" measurement and does not include "out-of-home" viewing in places like offices, restaurants, health clubs, hotel rooms and vacation homes where CNBC is significantly viewed. Research has shown out-of-home viewing to add 40% more CNBC viewers. CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information to more than 150 million homes worldwide each weekday throughout Business Day hours of 5:30 a.m. to 7:30 p.m. (ET). In the U.S. alone, CNBC is distributed to more than 72 million households, providing business news as a joint service of its parent, NBC, and Dow Jones, publisher of the Wall Street Journal. In addition to its headquarters in Fort Lee, N.J., CNBC has news bureaus in Midtown Manhattan, the New York Stock Exchange, Washington, D.C., Chicago, Los Angeles, London, and Singapore. CNBC also has news and studio operations in key Wall Street Journal bureaus in cities such as San Francisco, Palo Alto and Seattle. CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing CNBC.com.
CNBC CONTACTS: Dave Andersen 201-346-2100
David Bittler 201-346-6604
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