our picture gallery | New Walter Sabo Video
Quicktakes
Source: MEDIAWEEK -- Apr 22, 2002
Walter Sabo thinks he knows just what radio executives need: a desktop companion to Billy Bass. Sabo, head of New York-based radio consultancy Sabo Media, has sent out radios outfitted with a three-dimensional frog whose mouth opens and closes in time with the broadcast, whether it's talk or music. "Sometimes big-shot radio executives can get very serious," contends Sabo. "This is a reminder that we are here to make a show."
| Sabo Media intranet | Web Site by Operand |